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The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.
Understand & identify the challenges in today’s market place
Understand the Conceptual frameworks in sales and marketing
Understand Customer and Market Orientation for business success
Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
Be able to learn how to manage, motivate and lead sales and marketing teams
Understand the fundamentals of channel design and development
Recognized Certification from the foremost B School in the country
Learning from the best faculty in India and Industry Experts
Case studies and simulations
Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification
LDP alumni membership of IIMC present globally – which has its own sets of advantages for identity, brand value, and marketability of the participants
Duration of the Course: 1 year
Last Date of Application:
6th April 2018
1st April 2018
Last Date of Payment of Fees:
As per offer letter
Orientation & Briefing:
19th April 2018
Class Start Date:
Thursdays: 6:45 pm – 9:45 pm
Sundays: 3:30 pm – 6:30 pm
Note: 66% attendance is mandatory per module
Total Numbers of Hours:
180 hours on IOL + 7 days on Campus
Mode of Delivery: Virtual Classroom
Who is right for the Program?
Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.
Applications with Credentials & Corporate Nominations followed by an Entrance Test for which the cut off scores will be specified by IIMC
Applicants should be working professionals/self-employed.
Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate – considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.
Selection will be based on entrance test.
IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.
Your program of study includes the following:
Program Details Level 1: General Management for Marketing
Module 1: Fundamentals of Management
Module 2: People Skills for Sales & Marketing Professionals
Level 2: Specialized Modules in Marketing
Module 3: Marketing Management
Module 4: Digital Marketing
Module 5: Market Analytics
Module 6: Consumer Behaviour
Module 7: Sales & Distribution Management
Module 8: Product and Brand Management
Module 9: Services Marketing
Module 10: Marketing Strategy
Module 11: Integrated Marketing Communications
Module 12: B2B Marketing
Module 13: International Marketing
Prof. Prafulla Agnihotri and Prof. Ritu Mehta
Program fees are payable online or through DD drawn in favour of “Hughes Global Education India Ltd.”.
Campus fees will be payable by the student directly to “Indian Institute of Management Calcutta”.
Campus fees will be communicated at the time of Induction.
Fee once paid is neither refundable nor transferable towards any other student/program/batch.
GST will be charged at prevailing rates (currently @18%).
Program Fees for Indian Students
INR 1,70,000/- + GST
INR 4,250/- + GST
INR 42,000/- + GST
INR 2,16,250/- + GST
As per offer letter
(65,000/- + 4,250/- + 24,000/-) + GST
60,000/- + GST
45,000/- + GST
18,000/- + GST
Apply for the course of your choice in three easy steps:-
Do your research before selecting the course that interests you from the wide range of courses available.
Complete your application form.
Make payment to apply for the course of a particular college and finish the application process.
You will receive a confirmation mail from the respective institute right away. In case the college is closed for new applicants, you can simply register for the course and you would be apprised of the updates from the institute through mails.