Program Overview

Program Summary:Download Brochure

• With a change in consumer behavior and media consumption, businesses across the globe have to evolve and reinvent themselves to survive and flourish in this digital era. We help in training young professionals to become proficient digital marketers empowered to take businesses to new heights.

Highlights:

• Recognized certification from IIM Calcutta
• Interactive live online classes
• Mentored by industry experts
• Earn while you learn
• IIM Calcutta Executive Education Alumni status

Benefits:

• Become an in-demand professional
• Wide range of career options
• Unique approach
• Be an asset to any company

Duration of the Course: 6 Months

Important Dates:

• Round 1: Open

*Note: Dates are subject to change if applicable.

Course Schedule:

• Frequency twice a week
• Days: Wednesday & Saturday 6:45 PM to 9:45 PM

Campus Visit:

• 1st campus visit – 4 days
• 2nd campus visit – 4 days

Mode of Delivery: Virtual Classroom

Who is right for the Program?

• The programme will be of interest to an executive or a manager from marketing, product / brand, and sales functions or a marketing analyst or business owner, who is planning to implement digital and social media marketing strategy to create brand awareness, enhance brand recall, generate leads and enhance customer experience.
• Managers from other functional areas or a non-marketing background with a supporting role for organization’s marketing activities would also find the programme relevant.

Eligibility:

• You should have a minimum 2 years of work experience post completion of your graduation.
• You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.
• The degree should be recognised by UGC/AICTE.
• You should be currently working.

Selection Procedure:

• STEP 1: Fill the application form and submit documents with assistance.
• STEP 2: Document validation.
• STEP 3: Selection by IIM Calcutta after screening of candidate profile.
• STEP 4: Join the Programme.

Curriculum

This programme is divided into three modules.

• • Module 1: Understanding the strategic need for digital and social media marketing
  • Module 2: Execution plans for digital and social media marketing
    • Module 2A: Principles of Marketing Management
    • Module 2B: Search Engine Marketing
    • Module 2C: Web Design and Content Marketing
    • Module 2D: Analytics I
    • Module 2E: Analytics II
    • Module 2F: Social Media Marketing
  • Module 3: Assessing the impact of digital marketing and social media marketing

Project Component: You will have to do a compulsory project based on a topic of your choice related to digital marketing and/or social media marketing. Each project would be guided by a faculty from IIM Calcutta, along with an industry mentor to be chosen by you.

Simulations:

You will have to complete two simulations:

1) Digital marketing simulation.

2) Social media marketing simulation.

The online module would be delivered using direct to device mode in about 16 weeks. This would enable participants to attend the programme from the convenience of their homes or offices.

The remaining two modules will be conducted as face-to-face classes at IIM Calcutta campus. The duration of the the campus visit would be of 4 days.

The program will begin with a campus visit.

Fee Structure

Program Fees:

• The student fee includes all the course material which is e-books, simulations and case studies, certification and alumni membership for the institute.
• Fee once paid is neither refundable nor transferable towards any other student/program/batch.
• GST will be charged at prevailing rates (currently @18%).
• Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the student.
• Your safety is our priority: Owning to the current COVID 19 safety concern, accomodation for all campus visits at IIM Calcutta will be on single occupancy basis only and not twin sharing basis. Due to this change, in accomodation plan campus fee also has been revised. Kindly refer to your respective course page for further details and revised Programme Fee calculations.
• Campus fees has to be paid 30 days prior to the actual campus dates.