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Suresh Gyan Vihar UniversityMBA – Digital Marketing |
Program Overview
Curriculum
Fee Structure
How to Apply
Program Overview
Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With SGVUDE’s Digital Marketing MBA learning programme, you will gain the skills necessary to maximize the brand’s online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.
Duration: Min 2 Years & Max 4 Years
Program Objective:
- Various digital marketing strategies and the ways they interact with traditional marketing channels
- Application and integration of online strategies into different business models
- Analysis of online opportunities related to business goals
- Web data analysis to building online marketing campaigns
- Leveraging social media and other online channels
- Market Segmentation based on consumer behavior
- The role of the website and Search Engine Marketing
- Online marketing channels including mobile, display, email etc.
Eligibility Criteria:
Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required.
Fee Structure:
Installments
Installments:
| On Admission: | INR 21,500 |
| Within 6 Months After Admission: | INR 21,000 |
| Within 12 Months After Admission: | INR 21,000 |
| Within 18 Months After Admission: | INR 21,000 |
| Total Fees: | INR 84,500 |
EMI
EMI:
| Down Payment | Months | EMI Amount | Total Amount |
| ₹ 9347 | 18 | ₹ 4890 | ₹ 97367 |
- *Free PG Certification course on EMI option.
- By selecting to the EMI Flexi Plan Option I understand that this financing facility has been extended for students seeking loan from Non-Banking Finance Companies (NBFC) registered as per norms of Government of India.
- Student agrees that the University plays no role in offering finance for their programs and university has only forwarded the student request to respective companies offering such finance options.
- Student agrees that the university is not responsible for any financing related aspects as the student would agree to all financing norms as per the guidelines of respective financing partner.
- Student would need to submit the required finance related documents to the financing partner which are the NBFC.
- The financing partner which are NBFC would evaluate the student financial documents and if they qualify they would offer the student the said financing option.
- The finance option may be rejected by NBFC if the student does not qualify for the loan based on NBFC eligibility parameters for loan.
- Student need to connect with our counselor who can share the contact details of the NBFC – Executives to complete the said process as per NBFC norms.
12 Month Plan
12 Month Plan: (Indian Programme Fees 12 Month Plan)
| Down Payment | Months | EMI | Total Amount |
| ₹ 21500 | 12 | ₹ 5,250 | ₹ 84,500 |
Curriculum
Semester 1:
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2:
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3:
- Business Policies & Strategic Management
- Consumer Behaviour
- Entrepreneurship & Innovation Management
- Introduction To Digital Marketing
- Strategic Marketing Management
Semester 4:
- Business Ethics & Corporate Governance
- Web Analytics
- Social Media & Search Engine Management
- Search Engine Optimization
- Project Work
Fee Structure
Installments
Installments:
| On Admission: | INR 21,500 |
| Within 6 Months After Admission: | INR 21,000 |
| Within 12 Months After Admission: | INR 21,000 |
| Within 18 Months After Admission: | INR 21,000 |
| Total Fees: | INR 84,500 |
EMI
EMI:
| Down Payment | Months | EMI Amount | Total Amount |
| ₹ 9347 | 18 | ₹ 4890 | ₹ 97367 |
- *Free PG Certification course on EMI option.
- By selecting to the EMI Flexi Plan Option I understand that this financing facility has been extended for students seeking loan from Non-Banking Finance Companies (NBFC) registered as per norms of Government of India.
- Student agrees that the University plays no role in offering finance for their programs and university has only forwarded the student request to respective companies offering such finance options.
- Student agrees that the university is not responsible for any financing related aspects as the student would agree to all financing norms as per the guidelines of respective financing partner.
- Student would need to submit the required finance related documents to the financing partner which are the NBFC.
- The financing partner which are NBFC would evaluate the student financial documents and if they qualify they would offer the student the said financing option.
- The finance option may be rejected by NBFC if the student does not qualify for the loan based on NBFC eligibility parameters for loan.
- Student need to connect with our counselor who can share the contact details of the NBFC – Executives to complete the said process as per NBFC norms.
12 Month Plan
12 Month Plan: (Indian Programme Fees 12 Month Plan)
| Down Payment | Months | EMI | Total Amount |
| ₹ 21500 | 12 | ₹ 5,250 | ₹ 84,500 |
Admission Process
For Admission contact: 8233970000 or 9829016449
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- Complete your application form.
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